Google Ads Freelancer · Lead Generation
Google Ads Freelancer for Qualified Leads
Google Ads shouldn't just generate conversions. It should win customers.
I help B2B and B2C companies align their Google Ads campaigns with better business outcomes, with senior paid-media strategy, clean conversion tracking and a consistent focus on lead quality.
Trusted by international brands
The reality of many accounts
Many Google Ads accounts generate conversions. But do they generate customers?
Google Ads is highly automated today. But automation only works as well as the signals it receives. When every form submission counts as equal, Google cannot distinguish between a qualified prospect and an irrelevant contact.
Rising CPL
Cost per lead keeps rising, without the quality of enquiries improving.
Poor lead quality
Lots of form submissions, but sales complains about irrelevant enquiries.
Wrong bidding signals
Smart Bidding optimises toward weak conversions instead of real customers.
Tracking without business context
Conversions are counted, but actual revenue isn't.
PMax without transparency
Performance Max generates leads, but their source remains unclear.
Dashboards vs. sales
Agency reports look good. The sales results don't.
The most important conversion often doesn't happen on your website. It happens later, in sales.
The approach
From search query to customer
Lead generation with Google Ads doesn't end at the form submission. The closed loop, from click through qualification to an actual customer, is what determines campaign success.
Search query
A user searches Google for a relevant solution.
Click
A precise ad attracts the right prospect.
Lead
The prospect becomes a contact on the website.
Qualification
Sales checks whether the lead is relevant.
Customer
The lead turns into revenue, the actual conversion.
Signal back to Google
Qualified outcomes improve future bidding.
This closed-loop approach ensures Google Ads doesn't just generate clicks and forms, but is tied to real business outcomes: via Offline Conversions, Enhanced Conversions and CRM feedback.
Core services
Four areas that have to work together
Google Ads success doesn't come from isolated measures. Strategy, optimisation, tracking and lead quality have to function as one system.
Google Ads Strategy
→- Search
- Performance Max
- Demand Gen
- YouTube
- Remarketing
Google Ads Optimisation
→- Keywords
- Search Terms
- Bidding
- Budget
- Audiences
- Campaign Structure
Conversion Tracking
→- Enhanced Conversions
- GTM
- GA4
- Server-Side Tracking
- Consent Mode
Lead Quality
→- Offline Conversions
- CRM Feedback
- Qualified Leads
- Conversion Values
Case study
Results, not ad dashboards
Concrete results from practice, without guarantees. Every project is individual. What matters is the methodology behind it.
Major California University
Around 70% lower lead costs
For a large California university, cost per lead was reduced by roughly 70% within six months, while scaling the ad budget at the same time. The foundation was a clear campaign structure, clean conversion signals and consistent search-term control.
This result is an individual case, not a typical or guaranteed outcome. It does show the levers that solid optimisation can provide.
View case studiesWhy work directly with a freelancer
Why work directly with a Google Ads freelancer?
Not every task requires an agency. Many companies benefit from direct access to a senior specialist, without hierarchy and without friction.
Direct point of contact
No hand-off between sales and account management. The person you talk to knows the campaigns.
Senior expertise
The person advising on strategy also understands the campaigns in depth.
Strategy + execution
Recommendations can be implemented directly, without detours through third parties.
Tracking included
Campaign optimisation and measurement are treated as one system, not separately.
International
Experience across DACH markets and international campaigns.
Flexible
Ongoing management, audit, consulting or project support, as needed.
Measurement
Better campaigns need better data
Google Ads relies heavily on automation and Smart Bidding. When every form submission is treated as equal, Google can't distinguish between:
The signals that make the difference:
Matthias Zehler
About Matthias
Matthias Zehler, Google Ads Freelancer with international experience
I've been working in paid media, lead generation and digital strategy for more than 9 years. Along the way I've managed Google Ads campaigns for companies of different sizes, industries and markets.
My approach connects campaign strategy with what happens after the conversion. Because ultimately I don't just care how many leads Google Ads generates, but which of them turn into real business outcomes.
Matthias Zehler is a Google Ads freelancer focused on lead generation and conversion tracking. He helps B2B and B2C companies align their Google Ads campaigns with qualified leads and business outcomes.
Complementary
Microsoft Ads as a complementary channel
Microsoft Ads can usefully complement Google Ads for certain audiences, particularly in B2B, where the audience is business-oriented.
Common questions
What companies often ask
Nächster Schritt
Let's find out where your Google Ads account is leaving potential on the table.
Rising lead costs, poor lead quality, tracking problems or a second opinion on your current strategy, in a short initial call we can check where a closer look is worthwhile.