Case Studies
Results, not ad dashboards
Concrete case studies from practice. Every project is individual. What counts is not the promise of a specific outcome, but the methodology behind it.
What will you find here?
Detailed case studies following a clear structure: starting point, analysis, strategy, implementation, result and learnings. No invented company names, no confidential data.
Case study 01
Major California University
~70%
lower lead costs in 6 months
Starting point
A major California university used Google Ads for lead generation. Cost per lead was high, and the ad budget couldn't scale profitably.
Analysis
The campaign structure was unwieldy, search terms were barely controllable, and conversion signals weren't aligned with lead quality. Budget was scattered across many areas.
Strategy
Rebuilding the campaign structure, systematic search-term control, a clear negative-keyword strategy, and aligning conversion signals with relevant actions.
Implementation
Restructuring the account, step-by-step optimization of bids and budget allocation, continuous review of search term reports, and ad adjustments.
Result
Cost per lead was reduced by roughly 70% within six months. At the same time, the ad budget could be scaled, more leads at a lower cost per lead.
Learnings
Structure and search-term control are levers that are often underestimated. Scaling only works when the foundation is clean, not by simply raising budgets on unstructured accounts.
This result is an individual case and not a typical or guaranteed outcome. It shows which levers sound optimization can offer.
More case studies
More case studies to follow
Further case studies are published where privacy and permission allow. The focus is on methodology and learnings, not on invented names.
Next step
Want to achieve similar results?
Every account is individual. What worked can't be copied, but the methodology behind it can be applied.