Google Ads Consulting
Google Ads Consulting, Strategic Expertise and a Second Opinion
Consulting is independent of ongoing campaign management. Many companies don't need a permanent manager, but an experienced sparring partner for concrete questions.
What is Google Ads consulting?
Google Ads consulting is strategic guidance from a senior specialist, as a second opinion, for restructuring projects, or as a sparring partner for internal teams. It doesn't require ongoing campaign management.
When consulting helps
Typical situations for Google Ads consulting
Second Opinion
You have an agency or freelancer but aren't sure the strategy is right. An independent assessment creates clarity.
Internal Teams
Your marketing team manages Google Ads in-house but needs senior expertise on complex questions, Smart Bidding, PMax or tracking.
Restructuring
A grown account has become unwieldy. A structured realignment creates the basis for clean optimization.
Troubleshooting
Lead costs rising, Performance Max delivering questionable leads, tracking incomplete, concrete diagnosis and action plan.
Tracking Strategy
Enhanced Conversions, Offline Conversions, Consent Mode, the measurement architecture must be planned strategically.
Scaling
You want to expand budget but not profitably. Consulting helps find the right levers for scalable growth.
Independent
Consulting without a management commitment
A common misconception: consulting doesn\'t require ongoing management. You can book consulting as a standalone service, for an audit, a strategy session, or to accompany an internal project.
Audit-based
Consulting based on an account analysis with concrete recommendations.
Strategy workshop
Joint development of campaign strategy, for new products or markets.
Accompaniment
Ongoing sparring-partner mode for internal teams that handle implementation themselves.
Process
How a consulting engagement typically works
Initial conversation
A brief introduction: what's the starting point, what questions are on the table, what goal are you pursuing?
Diagnosis
Depending on the question, an audit or a targeted analysis of the relevant areas follows.
Recommendations
Concrete, prioritized recommendations, not abstract, but actionable.
Implementation
Either you implement the recommendations internally, or I accompany the implementation, as needed.
Related services
Consulting is often the first step
Next step
Need an experienced second opinion?
Second opinion, restructuring or strategic sparring partner, in a brief initial conversation we clarify whether consulting is the right path.