About Matthias
An independent specialist for Google Ads, lead generation and conversion tracking, with international campaign experience and the ambition to connect campaigns with real business outcomes.
Matthias Zehler
I'm Matthias Zehler, an independent Google Ads freelancer focused on lead generation and conversion tracking. I work directly with companies, without friction.
For more than 9 years I've been working in paid media, lead generation and digital strategy. Along the way I've managed Google Ads campaigns for companies of different sizes, industries and markets, from mid-market businesses to international organisations.
My experience covers Google Ads, Microsoft Ads, conversion tracking, Enhanced Conversions, offline conversions and international paid-media campaigns. The focus of my work is to treat Google Ads not just as a click and conversion tool, but as a system for customer acquisition.
The approach
Why lead quality is at the centre
My approach connects campaign strategy with what happens after the conversion. Because ultimately I don't just care how many leads Google Ads generates, but which of them turn into real business outcomes.
Google Ads is highly automated today. But Smart Bidding, Performance Max and value-based optimisation only work as well as the signals they receive. When every form submission counts as equal, Google optimises toward the wrong goals.
That's why I connect campaign optimisation with clean conversion tracking, offline conversions and CRM feedback. This isn't a technical detail, it's the foundation that lets Google optimise toward qualified leads and customers instead of mere form submissions.
Background
Professional background
Over the course of my work I've managed Google Ads accounts across different areas, including education, technology and international organisations. The work ranged from strategic realignment of existing accounts to building new campaign structures.
One example: for a large California university, cost per lead was reduced by roughly 70% within six months, while the ad budget was scaled at the same time. Details in the case studies.
Working approach
How I work
Direct
You talk to me, not a sales team that hands off to an account team.
Senior
The person advising on strategy also knows the campaigns.
Tracking included
Campaigns and measurement as one system, not separate disciplines.
International
Experience in DACH markets and international campaigns.
Matthias Zehler is a Google Ads freelancer focused on lead generation and conversion tracking. He helps B2B and B2C companies align their Google Ads campaigns with qualified leads and business outcomes.
Next step
Would you like to talk to me directly?
If you're looking for a senior specialist who treats strategy, campaigns and tracking as one, let's talk.